When home interior designers start working they have a palette of colors at their disposal with which to work with before they start determining what will work best for a particular space.  In doing this, they can quickly recognize which colors complement each other and then take into consideration which patterns will also work in conjunction with those colors.  Such is the same for Chicago Web Design company who want to ensure they are fully allowing themselves the wide range of selections in color and patterns to utilize when building a website.  You don’t want to limit yourself to the standard colors in the crayon box.  Think outside the box and blend to create unique affects that only your company could be known for in the industry.  After all you are not only trying to let your client’s space on the internet stand out, you want to walk away from the project knowing that you have made a name for yourself that people will reference upon sight.